Say what you will, but in the future, if I ever have a comedic project with room for background refrences (like a webcomic or something, or maybe Adventure of Sam?) I'm totally going to have someone's computer in the background be on hoofzy.com. It will be on a "Click to water your eggs! (Add fertilizer: 100 HZ$)" screen, or something with a vague combination of obvious digital pet/social referral trapping/microtransactions/etc. parody and "yes, that's exactly how equine reproduction works" like that.